Introduction of GRND8.

The intended idea behind this project is to increase the infrastructure of micro-finance in parts of the world that would not usually have access to such system.

The output of the project will be a financial infrastructure to aid in the development of Chinese finance lenders, and to bring change/stability to an already existing system that is currently volatile in nature. GRND8 will bring widespread access to rural parts of China that ordinarily would not have access to micro-finance. It would also aid in the corruption of existing finance opportunities to configure poverty within the farming households of the country.

Brand Identity:

A stable infrastructure is essential to any business, country, product, etc. The identity of GRND8 reflects this. ‘GRND’ represents the foundations of the initiative by starting from the ground up to create a solid infrastructure. In Chinese culture, the number 8 (Ba in Chinese) has the similar pronunciation with 发 (Fa, meaning wealth or fortune), which is very welcome in this culture. Therefore the initiative has been named accordingly to emphasise the prospect of wealth with a stable infrastructure.

Working Logo.

Working Logo.

Leave a Reply

Your email address will not be published. Required fields are marked *