Why is this logo design bad?

The icon of Grey County has little relevance to what the company is trying to promote. There is an imbalance of serif and sans serif that creates an unnecessary contrast. The use of the slogan ‘colour it your way’ balanced with Grey County implies that there is nothing to colour or rather ‘bring to life’. However, this is all a matter of perception. Developing the logo itself to have more relevance could improve the design as well as using just one style of typeface.

Why is this logo design good?

The circular form presents of the logo presents a naturalistic flow. The accompanying image to the name of the company is relevant as the four-coloured objects look like tails and the bright colours emphasise the spark behind the company. The choice of colour palette is contrasting in a positive way mores than the imbalance of communication presented in Grey County. The typeface is maintained throughout implying formality and neatness.

Augmented Reality is paving the way for a digital future.

The basis of augmented reality is tracking points. We were shown the app Augment which allowed you to add 3D models to live video. This models could be stock ones or created by yourself and imported.

Augmented reality had many applications and has the potential to be use in every part of daily life. From educational requirements to architectural design, even as far as medical treatments and diagnoses. AR explicitly makes the lives of the users easy. From an educational standpoint I can understand how essential AR is and would be.

At the turn of 2015 Microsoft revealed the HoloLens augmented reality headset. This is an overlay over your vision that allows you to interact with objects around you. AR is making sharing ideas and the ability to express creativity more accessible and expressive.

https://www.youtube.com/watch?v=IYq7OgbQEhc